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⚡ The $1B Post-it Note Growth Hack

How Airbnb's 'ancient' marketing strategy beats AI for viral growth (backed by real data)..

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Good morning, 🌞👻

You know what's hilarious this Black Friday? While we're all fighting over doorbuster deals and refreshing websites, our AI assistants are probably judging us like disappointed parents. "Human, you've checked that PS5 price 47 times in the last hour. May I suggest some mindfulness exercises?" 😅

P.S. Has your AI assistant given you sass about your shopping habits? Share your story at [email protected] - we're collecting the best "AI Judges My Shopping Choices" moments! 🛒🤖

HERE’S THE MENU FOR TODAY’S NEWSLETTER

Top News of the WEEK🚀 The AI Agent Revolution: Beyond Just Chat

🔧AI Tool Corner❤️AI tool round up

Top 5 News Corner 🎥 Discoveries from the AI world

💼Marketing Corner -Facebook Messenger Gets HD Video Calls and AI Backgrounds

🔍 AI Avengers📄Airbnb's 'ancient' marketing strategy

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🍹 MOCK MARGARITA : THE ROCKING AI CORNER

🎧 The AI Agent Revolution: Beyond Just Chat🎤

While OpenAI's board drama gets simulated by AI, Microsoft is quietly building the largest AI agent ecosystem in the world. Here's this week's biggest AI developments.

🔥 Simulation Insights

Fable's AI simulation shows Sam Altman's return to OpenAI was a 20% probability event

AI agents can now simulate complex human decision-making and organizational dynamics

New GPT4o model enables sophisticated reasoning in multi-agent competitions

Microsoft's Power Play

Support for 1,800+ models in their agent ecosystem

New AI Skills feature allows natural language interaction with any data source

💡 Why It Matters

AI agents are becoming sophisticated enough to handle complex business logic

The barrier to entry for enterprise AI is dropping with Microsoft's integrated tools

Opportunity lies in building specialized agents using these new platforms

🔮 What's Next

  • More enterprise-grade AI agent platforms

  • Integration of transactional databases with AI systems

  • Rise of simulation-based decision making tools

For more details, check the full story on The VB.

🧀 NACHOS APPETIZER : AI TOOL ROUND UP

Why settle for average when you can supercharge your productivity with the right AI tools? Whether you're crafting humanised content, automating content, or diving into sound effects these three tools have got you covered.

🔥 Bexi.ai: Detect and humanize AI-generated text with ease. Craft authentic, undetectable content while ensuring privacy and originality.

📄 Litero AI: The ultimate AI co-writer for students. Research, write, cite, and format essays seamlessly in one powerful text editor.

🎵Sound Effect Generator: Instantly create unique, professional-grade sound effects with cutting-edge AI—perfect for creators and designers.

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🌮 TACOS DISH: TOP 5 AI NEWS CORNER

1️⃣ DeepSEEK Chat Now Available for FREE
DeepSeek plans to release open-source versions of its R1 series models and related APIs, a move that aligns with the company’s history of supporting the open-source AI community.The R1-Lite-Preview is now available on DeepSeek Chat at chat.deepseek.com. While users can access it for free, the “Deep Think” mode has a daily limit of 50 messages

2️⃣ AI gets Fired!
If you’ve been concerned about AI stealing your job, you can breathe easier now. Two AI “reporters” started working for a newspaper in Hawaii—and were “fired” after just two months on the beat. Guess AI isn’t up to taking on entire roles just yet…Learn more

3️⃣ Google Ads API updates
GOOGLE: Tell your developer(s)—the entire release schedule for Google Ads API updates just dropped. It starts with a V19 February/March launch and ends with a V21 rollout in Q4. Make sure you’ve got your technical ducks in a row before then so you lessen any potential disruptions.. 💻

4️⃣ SearchGPT Outpaces Perplexity and Claude in Growth
SearchGPT is growing 150% month-over-month, outpacing other generative engines like Perplexity and Claude. It's generating 4x more referral traffic for brands, signaling the rise of generative engine optimization (GEO). 🌐
Explore the details

5️⃣ GPT-4o receives a "creativity" update

OpenAI's GPT-4o update enhances creative writing and document handling, improving response quality and efficiency with uploaded files.👓
Find out here

Stay tuned for more AI news next week! 🚀

🍅SPICY SALSA DIP : MARKETING CORNER

FACEBOOK MESSENGER VIDEO CALLING GETS A BIG NEW FEATURE

Voice Isolation and AI-Powered Noise Suppression: These features can be activated in the call settings.

Audio and Video Messages: Users can leave audio or video messages when contacts are unavailable, like a digital voicemail.

Siri Integration: iOS users can now use Siri to send messages and make calls on Messenger.

AI Backgrounds: Meta has introduced AI-generated backgrounds for video calls, allowing users to customize their call environment by selecting from various effects.

Messenger is one of Meta’s earliest services, and the company hopes these new features will give it an extra boost in the competitive market.

🥑 GUACAMOLE DISH : AI AVENGERS

🚀 This "Prehistoric" Growth Hack Made Airbnb's Barbie House Campaign Go Viral (No AI Required!)

Ever wonder how Airbnb's marketing team consistently breaks the internet? Their secret weapon isn't AI, social media algorithms, or million-dollar budgets. It's paper on walls. And it's completely transforming their growth metrics.

In a rare behind-the-scenes reveal, Airbnb's marketing chief Heroki Asai just shared their unconventional growth strategy. While most tech companies obsess over digital transformation, Airbnb's team prints entire customer journeys and plasters them on walls.

"Everyone's on screens, everyone's on computers, and even if they're in the same room, you could be talking about the same thing but the picture in your head is two degrees off," Asai explains.

This "prehistoric" approach helped them ship 400+ features last year and create viral sensations like the Barbie Dreamhouse. The growth hack? Put marketing, product, and design teams in one room, ban internal jargon, and force everyone to speak in customer language while staring at physical customer journeys.

Result? They've created an entirely new revenue category called "Icons" and consistently turn cultural moments into viral marketing wins – all by rejecting "modern" growth tactics in favor of human-centered design.

That’s a wrap

👏 THANK YOU

That’s it for this time! See you next week 🙂 Neel(@alternativeai9)

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