Unlock Viral Hooks with AI

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Good morning!

On this holiest of holy days — National Chili Dog Day 🌭 — we give thanks to all Americans who contributed to this mouth-watering statistic.

US retailers sold over 2 billion chili dogs last year! 🌶️

For context, that’s enough to stretch from New York to Los Angeles and back… twice! 🗽➡️🌴➡️🗽

Anyone else’s taste buds tingling? 😋!

Here’s the menu for today’s newsletter

Top News of the WEEK🚀Open AI’s Balance Sheet

🔧AI Tool Corner❤️Hot tools this week

💼Marketing Corner 👩‍💼Unlock Viral Hooks with AI

🔧 Top 5 News Corner 🎥 Discoveries from the AI world

🔍 Almost FREE Corner📄Create Viral Hooks FREE Downloads

OpenAI's Cash Burn Could Reach $5 Billion in 2024: A Looming Financial Crisis?🌟

For months, I’ve been waiting for some clarity on what OpenAI’s balance sheet looks like. We roughly know how much revenue it’s making, but we’ve never really had an idea how expensive that revenue is.

Yesterday, we got the closest bit of information on that thus far, courtesy of The Information. We break it all down for you below.

World-Changing AI Search Features 💡

OpenAI is facing a potential cash crunch, with an estimated loss of up to $5 billion in 2024, according to an analysis by The Information. The company’s substantial expenses, including $7 billion on AI training and $1.5 billion on staffing, far exceed those of competitors like Anthropic, which expects a 2024 burn rate of $2.7 billion.

Some context: Anthropic, a major OpenAI rival, is expected to burn around $2.5 billion this year, all on only $800 million in annualized revenue. And after Tesla reported a lackluster second quarter, CEO Elon Musk asked his Twitter audience if Tesla should invest $5 billion in xAI, Musk’s AI startup, suggesting that it, too, is strapped for cash.

Meanwhile, Meta recently released a free, somewhat open-source model that is roughly on par with the models coming from these closed labs.

OpenAI — and Anthropic — have remained mum on the costs involved in operating their businesses.

For more details, read the full report on OpenAI's financial challenges and explore the launch of GPT-4o Mini.

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How AI-Powered Hooks Can Skyrocket Your Startup Overnight!🚀

The Secret Sauce: AI + Human Creativity

Combining AI-generated hooks with human creativity can yield the best results. Here are some strategies:

Fear-based hooks: Use AI to generate hooks addressing common fears. Example: "Worried your startup will become another statistic? Here’s how to defy the odds."

Contrarian ideas: Challenge conventional wisdom with AI-generated hooks. Example: "Why working 80-hour weeks is killing your startup (and what to do instead)."

Specific numbers: Incorporate data into hooks for credibility. Example: "How we cut our burn rate by 73% in 30 days without layoffs."

Generate multiple hooks with AI and refine them with a personal touch to match your brand’s tone.

Snippet of Mr. Beast Viral Hook Case Study

Mr. Beast's viral success comes from his ability to create engaging hooks like, "Behind me is an assassin, and if he stabs me with this rubber knife by the end of the day, he wins a hundred grand." These captivating intros draw in viewers instantly, a strategy you can emulate using AI tools.

Read the full blog post to dive deeper into how AI can transform your growth strategy.

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1. Google Is the Only Search Engine That Works on Reddit Now Thanks to AI Deal

Google is now the only search engine that can surface recent results from Reddit, making user-generated content exclusive to Google's search engine. This shift highlights Google's increasing dominance in search and impacts other search engines like Bing and DuckDuckGo, which can no longer crawl Reddit for up-to-date results.

For more details and insights, read the full article here.

2. 📢 OpenAI enters Google-dominated search market with SearchGPT

OpenAI has announced the selective launch of SearchGPT, an AI-powered search engine that offers real-time internet information, challenging Google's long-standing dominance and competing with Microsoft's Bing and AI chatbot services like Perplexity. Currently in prototype, SearchGPT aims to provide summarized search results with source links and contextual responses, and plans to integrate these features into ChatGPT.

The emergence of AI-powered search engines like SearchGPT emphasizes the evolving landscape of search technology, pushing industry giants like Google to innovate and improve their offerings. here.

3. 🔎Google DeepMind takes step closer to cracking top-level math

💻 Despite their speed, computers haven't cracked top-level math—until now. Researchers at Google DeepMind have developed AI systems, AlphaProof and AlphaGeometry 2, that are edging closer to outperforming human mathematicians.

These systems tackled challenging questions from the prestigious International Mathematical Olympiad, a competition known for its mind-bending problems in algebra, geometry, and number theory.

For more details and insights, read the full article.

4. Meta's Llama 3.1: The AI Game-Changer You Can't Ignore!

🚀 Meta just rolled out two versions of its new model:

Llama 3.1 now offers greater content length and support in eight languages.

Llama 3.1 405B is the first downloadable open source model that competes with GPT-4.

Yep, you can literally download the second one and use it from your own hardware… provided it’s robust, of course.

According to Meta, Llama 3.1 “rivals the top AI models” when it comes to “general knowledge, steerability, math, tool use, and multilingual translation.”

For more details and insights, read the full article.

5. 🤯Stable Video 4D, for Dynamic Multi-Angle Video Generation

Stability AI’s newest model, and it generates multiple angles for videos.

In other words, you give it a video showing a single object, select your desired camera angles, and Stable Video 4D does the rest.

Sounds handy if you or your team produce a lot of product videos

C’mon try it out. It is currently available on Hugging Face. 

📢How to Create Viral Hooks

If you’re a founder and one-man army, you know that grabbing — and retaining — attention for your articles, Insta posts and videos is key to producing content that wins and clients that come to you! But with so many other founders and startups, and their marketing teams vying for viewers’ attention on the platform, it can be hard to stand out and create truly compelling content that keeps viewers watching.

At least for long enough to drive the response you’re looking for.

That’s where hooks come in. We’re sharing 100 hooks for viral content you’ve probably not thought of yet. Watch your thumb-stop and clickthrough rates soar.

Thank us later.

Go Viral !

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